TRADITIONAL VS DIGITAL MARKETINGSeptember 29 ,2023
Marketing is the key element of organisational success. The concept of marketing is based on identification of customer needs and their satisfaction. Effective marketing strategies helps the organisation in achieving their goals and also increasing their revenue by attracting more customers. The success or failure of an organisation depends on the quality of its marketing strategies.
What is traditional marketing?
Traditional marketing is a convenient method of marketing that helps to reach out semi-targeted audience with various offline advertising and promotional methods. Traditional marketing uses traditional media like newspaper, television, magazines, radio, brochures, etc.The traditional marketing concepts only focused on products.
The traditional marketing methods are:
- Television or radio broadcast
- Print advertising on newspapers and magazines
- Billboards and flyers
- Telephone calls and text notifications
- Direct mails
Pros and cons of traditional marketing
Pros
- Easy to reach local customers
- Familiar mode of marketing
- High success rate
Cons
- More expensive than digital marketing
- Time consuming
- Not measurable
What is digital marketing?
The application of marketing principles and techniques electronically is known as digital marketing. Digital marketing is also known as internet marketing or online marketing.Digital marketing is the promotion of brands to connect with customers using the internet and other forms of digital communication.Digital marketing company in Cochin helps in increasing the traffic to the website and gain more customers and also results in business growth. A company can find customers globally through internet marketing and easily to analyse the response from the customers.
The digital marketing methods are:
- Search Engine Optimization
- Pay-per-click
- Social media marketing
- Content marketing
- E-mail marketing
- Mobile marketing
- Marketing analytics
Pros and cons of digital marketing
Pros
- Global reach
- Low cost
- Measurable results
- more efficiency
- quick responses
- huge return on investment
- increases brand loyalty
cons
- global competition
CONCLUSION
The modern world requires everything very fast due to the technological advancement. The traditional marketing has many restrictions and limitations than digital marketing. digital marketing provides lots of opportunities to the business and helpful in achieving growth. So, digital marketing is more productive than traditional marketing. Majority of the traditional marketing audiences moved to the online because they use digital platforms.Online Marketing Companies in Cochin helps in making online presence of the business in the web world.
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