How to Run a Content Audit in 2024: 7 Simple Steps (Without Losing Your Mind!)September 17 ,2024
Content audits sound scary. But trust me, they’re not that bad.
If you’ve got a website full of content and need to figure out what’s working (and what’s not), it’s time to audit. And hey, 2024 is the year of smart content, so let's make it fun and easy. ????
Ready? Let’s break it down step-by-step!
1. Gather Your Content Army ????
First, you need to know what content you have.
Check your blog posts, landing pages, videos, infographics, eBooks—everything!
If it's on your website, it's part of the audit.
Pro tip: Use tools like Screaming Frog or SEMrush to scrape your entire site.
No, you don’t have to do this manually like it’s 1999. ????
2. Categorize: It’s Like Organizing a Closet ????
Once you’ve got the content, start sorting it out.
Is it a blog post?
Is it a product page?
Is it a random page you forgot existed?
Put it all into categories. Think of this as Marie Kondo-ing your website.
If the content doesn’t spark joy (or traffic), we’ll deal with that later. ????
3. Set Your KPIs: What Are We Even Measuring? ????
What’s your goal?
Traffic? Leads? Conversions? Shares? World domination?
Decide on your KPIs (Key Performance Indicators).
You can't audit what you don't measure!
In 2024, don’t forget to focus on engagement and user experience too
4. Audit Like Sherlock ????
Now comes the detective work.
Use tools like Google Analytics, Search Console, and Ahrefs.
Check each piece of content and ask yourself:
- Is it bringing traffic?
- Does it have a high bounce rate?
- Is it ranking for keywords?
- Is it...boring? ????
Identify what's working and what's sleeping.
5. Update or Delete: Time to Be Ruthless ??
Here’s the hard part.
You’ll need to make some tough calls.
Is the content good but outdated? Update it!
Is it underperforming? Maybe add some SEO magic.
Is it totally useless? Bye-bye! ?????
Deleting old, useless content might hurt a bit, but it’s for the greater good.
6. Add Missing Content: Fill in the Gaps ????
During your audit, you’ll notice gaps in your content.
Maybe you wrote 50 blogs about SEO but nothing on social media. Oops.
Figure out where your content is lacking and start planning new posts, videos, or infographics to fill those gaps.
In 2024, multimedia content is key, so mix it up!
7. Create a Content Calendar (Because We Love Structure) ????
Once you know what to keep, update, or delete, it’s time to plan.
Create a content calendar to organize your updates and new posts.
This keeps your strategy on track, so you’re not just throwing spaghetti at the wall.
Oh, and remember: regular audits = a happy website. ????
Bonus Tip: Use AI (but Don’t Overuse It) ????
In 2024, AI is your friend.
Use it to help with keyword research, content ideas, or even rewriting parts of old blogs.
But don’t let the robots take over completely. Your readers (and Google) still love that human touch.
Final Thoughts: Your Website Will Thank You ????
Running a content audit in 2024 isn’t rocket science.
It’s more like tidying up your digital house.
Just take it one step at a time, be ruthless where needed, and keep improving.
Your website (and your readers) will thank you for it.
So, go ahead—make your content shine!
Now it’s your turn:
When was the last time you ran a content audit?
Let’s chat in the comments! ????
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