Black Hat Vs White Hat SEOSeptember 29 ,2023

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SEO stands for Search Engine Optimization. Search engine optimization is the process of optimizing the web pages according to the ranking factors for the targeted search queries in search engines in order to rank at top positions in the organic search results. SEO Services in Cochin help the business to get leads, brand awareness , and brand loyalty among the public. Good strategies and campaigns lead to business growth and to be more profitable.

Black hat SEO

The set of practices that are used to increase a page ranking in search engine results through violating terms of search engines is known as Black Hat SEO. These techniques violate the algorithms provided by the search engines and it cannot be approved by search engines. The Black Hat SEO techniques are also known as spamdexing or unethical SEO.

The Black Hat SEO techniques are:

  • Keyword stuffing

Non-proper formation of keywords is called keywords stuffing. the practice of manipulating a site's ranking in Google search results by loading of a webpage with keywords.

  • Hidden text

Hidden texts and links on a webpage are considered as a black hat SEO technique.

  • Cloaking

 The practice of showing one thing to visitors and another to search engines is known as cloaking.

  • Article spinning

The writing technique that is used in SEO and is the creation of new content from the existing content.

White Hat SEO

The practices that improve the search engine rankings on search engine results page with the search engines terms of service. These techniques follow the rules and also satisfy algorithms provided by the search engines. White hat SEO is also known as ethical SEO.

The White Hat SEO techniques are:

  • Relevant and high-quality contents

High-quality content gives high-quality results. Relevant and useful content gives more traffic to the website.

  • Keyword research

Proper and highly efficient keywords can be taken from the keyword analysis.

  • Technical SEO
  • Link building

The sharing of useful and quality content to other websites is known as link building.